↗ Growth laboratory
Your growth on the diagonal.
Paid traffic, creatives, CRM and sales analytics in a single method. We track the number all the way to the sale, not just clicks and leads.
↗ Why Diagonal Lab
Growth you can measure.
Laboratory method, data all the way to the sale, and a single team for paid traffic, creatives, CRM and sales analytics.
Data through to the sale
We follow the number from click to cash register. A lead that doesn’t become a sale doesn’t go in the report as a win.
Laboratory method
Hypothesis, experiment and reading in every cycle. What worked yesterday is just the starting point.
Everything in one team
Paid traffic, creatives, CRM and sales analytics working together in a single method.
60+ companies
An active portfolio on the Diagonal Protocol, from local service businesses to B2B operations.
↗ Methodology
A lead is not a sale.
While the market celebrates clicks and leads, Diagonal Lab tracks the number until it becomes a sale. That’s how we work: reading the entire funnel and deciding with data.
Funnel reading
From click to contract
Lead → MQL → SQL → meeting → sale. We read the entire funnel, not just the ad.
Experiment, not guesswork
Hypothesis, test and reading in every cycle.
Scale with data
More budget on what has proven results.
↗ How it works
Diagonal Protocol
Five phases in a continuous cycle. With each loop, the lab learns what sells in your business and puts more budget on what has proven results.
01
Diagnosis
We understand product, audience, ticket size, goals, sales process and ad history.
Onboarding
02
Hypothesis
Angles, pain points and objections become creative scripts to test.
Strategy and copy
03
Experiment
Approved creatives, live campaigns and the first 7 days dedicated to collecting data.
Creatives + traffic
04
Reading
We read the entire funnel: lead, MQL, SQL, meeting and sale.
Manager + Head
05
Scale
Decisions with data: what to keep, adjust, test and scale.
Continuous cycle ↗
Your chart deserves to climb the diagonal.
↗ Services
One laboratory, every channel
Traffic, marketplaces, CRM, creatives and pages connected by a single method, from the first click to the sale.
Paid traffic
Campaigns that take the click all the way to the sale, with tested creatives and funnel reading.
- Meta, Google, TikTok and LinkedIn Ads
- Pinterest Ads and Taboola
- Creatives tested in cycles
Marketplaces and delivery
Presence and performance where customers already buy.
- Amazon, Mercado Livre, Magalu and Shopee
- TikTok Shop
- iFood, 99Food and Keeta
CRM and automation
So leads don’t go cold: organized customer service, follow-up and qualification.
- CRM and service automation
- AI and email marketing
- Sales analytics through to the sale
Websites and pages
The structure that receives the traffic and turns visits into qualified leads.
- Landing pages
- Websites and e-commerce
- ERP
Traffic + creatives + CRM
From click to sale
Diagonal Protocol
Reports your director understands
↗ Who is behind it
Who is behind the laboratory
At Diagonal Lab you talk to people who understand media, funnels and sales, and you get clear explanations, without needless jargon.
Traffic • CRM • Creatives • Sales analytics
Hygor
Founder of Diagonal Lab · Growth laboratory
Diagonal Lab exists to help companies grow predictably, replacing guesswork with method. The team handles paid traffic, CRM and sales analytics and follows every number until it becomes a sale.
Growth is not luck. It is method.
- Traffic, creatives, CRM and sales analytics in a single method
- Reading the entire funnel, from lead to sale
- 60+ companies on the Diagonal Protocol
- Reports your director understands
↗ Frequently asked questions
Before you start
Straight answers to the questions that come up most before joining the Diagonal Protocol.
We are a growth laboratory: we bring together paid traffic, creatives, CRM and sales analytics in a single method to turn media investment into sales.
We don’t promise guaranteed results or numbers that haven’t happened. What we deliver is method: we test, measure and put more budget on what has proven results.
The first 7 days of a campaign are for collecting data and, on their own, don’t tell you whether it is good. Reading the entire funnel (lead, MQL, SQL, meeting and sale) shows the way in each cycle of the Protocol.
The investment varies with scope: channels, media volume and services. [insert price range or proposal format]. Request a diagnosis to receive a personalized proposal.
The first step is the diagnosis: we understand product, audience, ticket size, goals and sales process. Then come hypothesis, experiment, reading and scale, in a continuous cycle.
Meta, Google, TikTok, LinkedIn and Pinterest Ads, Taboola, marketplaces (Amazon, Mercado Livre, Magalu, Shopee and TikTok Shop) and delivery (iFood, 99Food and Keeta), plus CRM, automation, AI, email marketing, landing pages, websites and e-commerce.
Still have questions?
Talk to the lab and request your diagnosis to start with clarity.
↗ Start now
Ready to go diagonal?
Talk to Diagonal Lab, request your diagnosis and find out what your business’s chart needs to climb.
Growth laboratory. Paid traffic, creatives, CRM and sales analytics in a single method. Your growth on the diagonal.
Contact
- Instagram: @diagonallab
- LinkedIn: Diagonal Lab
- contato@diagonallab.com.br
Where we are
- São Paulo, SP, Brazil
- Monday to Friday
- 9 am to 6 pm
© 2026 Diagonal Lab · Your growth on the diagonal.